Zhang Wei, the freeview clothing dealer, by the eyeglasses brand's sale primarily, to has own excuse popularly. Trades the fashion, is topic which we discussed.
Reporter: You thought that the Chinese fashionable circle is what kind of?
Zhang Wei: Fashionable culture, except social demand change, what are more is business's marketing impetus. The popular product's fundamental mode molds a popular concept, establishes the fashionable idea, trades the product. For example the Bohemia style, sets up the Bohemia standard first, promotes this kind of standard, then trades the product, is accepted finally by the populace the use.
Reporter: Please chat to China dress designer's impression.
Zhang Wei: Before looked that overseas clothing Xiu are quite many, compared with clothing's and so on attention eyeglasses popular hot spots, also knows to the Chinese designers very much few, only remembers Zhang Zhaoda. China's designers did not have the words power, eagerly anticipates is needs the culture, the Chinese designers must have the enough depth cognition. I have not contacted the Chinese designer community, but my peripheral fashionable crowd - - media person, the public relations person and so on many people craves very much in the luxurious brand, explained that China's media is guided by the trade, the independent designer's thing domestic does not look actually.
Reporter: You thought that what designer most will have in the future the development potential?
Zhang Wei: In view of present's luxury goods prevailing wind, regarding had the ability young designer, the domestic opportunity was equal to zero basically. But I knew that clothings and so on eyeglasses, its independent designer brand has the very good space. I knew that has to Japanese husband and wife, they concentrate in design the T-shirt, the manual picture (on white T-shirt picture black design), saw from the picture they the family, is very attractive, has the quality of life very much. But in domestic, the similar designer only then only then possibly survives on the network channel, let alone good life quality.
My meaning is, we need the patience to wait for that customer's return, returns to makes itself.
Reporter: You thought that what the influence domestic brand does develop own reason is?
Zhang Wei: Many people put on clothes first are for others looked that I cannot understand really why that many people do buy the luxury goods? Some people care about in others eye, actually pays no attention its myself in the knowledge renewal and the absorption. The unified values, judge the man by the money digit, judges the woman with the beautiful index, trades the popular fashionable circle attention the topic also not to be able to leave these, actually money and beautiful, is not the popular entirety. As the brand and the designer, need the patience, waited for that the consumer understands these.
Reporter: You thought that in the future the clothing will have what kind of tendency?
Zhang Wei: The tendency is only then the young audiences can a better satisfied customer, the product segmentation be the competition method which the present domestic brand can not but face. The personalization and the creativity product can have the very good market, and forms the relatively stable expense community, will have the young designer to be blooming, they will use the idea to conquer the consumer, and will obtain the brand approval.
Reporter: How to regard The goods phenomenon?
Zhang Wei: Actually the so-called A goods not are thief's behavior? Has stolen others' creativity and the design? How many people entire washes has to sell a goods valuable? Returns to the original topic, is consumer the feeling of satisfaction which brings to the luxury goods urges a goods to be in fashion. Our original design receives desolately, our designer is also being deliberately bad? Has the courage and these A goods competes for the consumer?
Reporter: What particularity does the clothing class product sale have?
Zhang Wei: I thought that the clothing measurement standardization is quite mature, specially the underwear, the shirt, T-shirt this kind does not need to try on product, but the eyeglasses, the hat and so on actually does not have the standard measurement, needs to try to wear. The network sale's words, this kind of product is quite difficult to the consumer to have the impression. Although the clothing the clothing matches the decoration, but the popular concept and adds the finishing touch the function, often is the clothing cannot substitute.
Reporter: You thought that the good product certainly can whether have the good price?
Zhang Wei: Many people thought that expensive is better. Likely buys the cold remedy to mother, one is 2 Yuan, one is 10 Yuan, buys 10 Yuan person majorities, very difficult to be able to talk clearly is the filial piety is having an effect, inherent idea. The clothing will possibly have the difference, this will lie in the consumer himself to the clothing and the clothing culture understanding, if thought that may put on the nature to be bigger than the functionality, the price will not have the too big leading role. The functionality bears the brunt opposite, the luxury goods are also one kind of function demand.
Reporter: Your brand also makes the network sale, how to communicate and the promotion?
Zhang Wei: The communication and the promotion are a ridge, wants the consumer cognition your brand, wants the culture to walk before. Regarding the network sale, the sales volume was still actually bigger than the entity shop, was very easy in the net shop's index analysis to look. Moreover, may also in the network visitor way and the pause page, the time and so on may deduce customer's response.
I thought that obtains a stable consumer favor truly, but also needs not to stop presents the new product, lets him be interested.
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