2008 fashionable creativity spaces demonstrated nearby the numerous brand locations has stood an electronic model, the US Tess , nation prestige promotes newly brand CITY,baby gift, Mi Shuai the dauntless man elegant demeanor appears very prominent on the bright with many colors screen. The electronic model's trundle effect, has demonstrated the brand terminal marketing one kind of new pattern: The electron related that own language, and perform the new season material object the personalization to demonstrate the terminal. The modern network with the traditional shop fuses again lightly effectively in together.
Reporter learned that provides the electronic model for these brands the Shanghai mu full information science and technology Limited company, demonstrated through the vivid movie and the artistic picture, makes the visitor to understand intuitively these brands the idea, the design creativity and the product characteristic, display the participation clothing enterprise's product well, the electronic model can also aim at consumer's concrete demand more importantly, carries on the one-to-one intellectualized service, the consumer is interested to some clothing, so long as brushes clothing's strip code in the scanning mouth, on the screen immediately unfolds this clothing to put on the effect on the honorable person model body, with about this clothing creativity characteristicIntroduction. Meanwhile, through button's choice, on the screen can also unfold this clothing different matching to put on the effect and to put on the situation, enables the consumer to understand fully the product the design characteristic and is putting on the characteristic. At the same time, collects and analyzes the consumer pre-sale behavioural data through the electronic model terminal device (attention/trying on rate), may aim at the consumer to like the data carrying on the analysis, achieves effectively adjusts the market and the product mix goal. The electronic model is an effective information interactive tool, it can after the consumer place collection information first time transmission for the rear end server, the brand company becomes its conformity the data analysis to report and to transmit gives the superintendent, the superintendent can transmit once more fast consumer's newest demand through the electronic model.
Along with the Chinese economy's fast development, China's clothing enterprise realizes the establishment enterprise creativity characteristic more and more importance, but many enterprises designed the creativity product, suffered from is unable to bear the soaring propaganda expense, caused the laborious development the creativity characteristic actually to be unable to inform the consumer clearly. The electronic model was precisely provides one for these clothing enterprise to construct in the enterprise retails the terminal the low cost characteristic to propagandize the platform.
Since long, China enjoys the Industrial workshop of the world title in the world, its core competitiveness lies in the product inexpensive price, but along with the labor force, the exchange rate, cost element's and so on raw material price changes, in 2007 falls into the difficult position generally take the price competition as the superiority enterprise. Traditional scale, homogenization production, what brings finally is the price is getting more and more low, the industry marginal benefit decreases progressively unceasingly; But on the other hand the cost actually unceasingly is enhancing, to expand the sale, some enterprises the expense which invests in the propaganda even surpass sales volume 8%,baby gift, causes the marginal cost to promote unceasingly, the final enterprise's profit is similar to flimsy. The electronic model's appearance,creative homemade baby gifts, takes to a brand enterprise new low cost promotion space, also takes to a brand creativity the platform. This perhaps, the electronic model indicates that the brand new round terminal service's time already arrived.
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